Ford Press Release »
Wayne, Michigan. — The Bronco is back and ready for adventure. After 25 years, the Built Wild and always 4×4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done. The all-new two-door and first-ever four-door Bronco models are now on the way to Ford dealerships nationwide.
Outdoor enthusiasts are more than ready. More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date, plus Bronco Nation debates are already fiery and Bronco Roadeo off-road adventure playgrounds are ready to roll.
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”
As the flagship and icon of the Bronco brand, Ford’s new outdoor brand of Built Wild and only 4×4 vehicles, the all-new 2021 Ford Bronco is ready for adventure. Built with rugged durability, this vehicle has the confidence to go over any-type of terrain (G.O.A.T). Several different models are available and are designed around different types of adventure, with the base model starting at $29,995.
In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of a fun and versatile off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos.
Now the Ford Bronco is back home rolling off the line at Michigan Assembly Plant. The all-new sixth-generation 2021 Bronco two-door and first-ever Bronco four-door model are being shipped to dealers and then to customers who started their journey with a reservation last summer.
“We have the most skilled workforce in America working in a plant that’s state-of-the-art,” said John Savona, vice president, manufacturing and labor affairs. “It’s an unbeatable combination designed to deliver our customers a high-quality, ready-for-anything, all-new Bronco.”
The Modification Center is a 1.7 million square foot facility — formally the Wayne Assembly Plant — right next door to Michigan Assembly Plant. Bronco customers will be able to opt into modifications including roof racks, a front bumper safari bar and exterior graphic packages, just to name a few, which will be factory-installed at the Modification Center.
Bronco owners can also choose from an extensive lineup of more than 200 factory-backed accessories added at the dealership for maximum personalization. The modular design of the Bronco allows for a vehicle as unique as each customer.