The Bronco Wild Fund teamed up with lifestyle brand Filson to celebrate wildland firefighters and raise funds and awareness to help maintain, enhance, and preserve America’s natural resources and National Forests.
Ford Motor Company and the Bronco Wild Fund are donating two four-door Bronco to support America’s forest firefighting crews.
The Bronco Wild Fund is teaming up with like-minded agencies, organizations and everyday heroes devoted to keeping the great outdoors great. They are supporting these agencies with grants, scholarships, contributions, and their extensive dealer network. A portion of the profits from every Bronco sold goes directly to Bronco Wild Fund. They are targeted to raise $5 million annually.
With the Bronco brand, Ford wants to build a legacy of access, preservation, and stewardship.