The good news is that the Bronco is a hit and reservations are strong. The bad new is that Ford now has 190,000 reservations for the new Bronco and it will take a couple of years to fill the orders they already have.
So far 190,000 customers have reserved a Bronco, the rugged SUV that has seen its launch delayed a number of times, and which has had to sort out an issue with the supplier of its hardtops. But production is underway to fill the 125,000 reservations that have been converted to orders, (Ford CEO Jim) Farley says. The SUV is essentially sold out for two years.
Wayne, Michigan. — The Bronco is back and ready for adventure. After 25 years, the Built Wild and always 4×4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done. The all-new two-door and first-ever four-door Bronco models are now on the way to Ford dealerships nationwide.
Outdoor enthusiasts are more than ready. More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date, plus Bronco Nation debates are already fiery and Bronco Roadeo off-road adventure playgrounds are ready to roll.
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”
It turns out the Bronco’s manual transmission option is more popular than Ford ever thought it would be. In a post on Twitter, Ford’s Design Strategy Director, Ryan Tomorrow, revealed that manual transmissions make up 18 percent of all Bronco orders.
“18% of #FordBronco orders are for manual transmissions. Ford gave customers the choice, and they choose to #savethemanuals,” Tomorrow wrote on Twitter.
That’s a surprisingly high uptake considering the manual transmission is only available for the less popular 2.3-liter turbocharged four-cylinder engine. It’s also a pleasant surprise since sales of manual transmissions have declined in the US in favor of automatics.
The Bronco was designed from the ground to be be modular. It’s the ultimate invitation to the customization community, the focus of the SEMA Show. This Bronco Badlands Sasquatch 2-Door concept can go from stock to totally tricked out in a matter of hours, without having to resort to special tools, plasma cutters, or welders.
Called the Badlands Sasquatch 2-Door concept, this Bronco was built with one goal in mind: To show off just how easy it is to modify Ford’s new off-roader. The factory wheels have been replaced with a new set wrapped in some super-beefy all-terrain rubber. To make room for those wheels, virtually every exterior panel on this Bronco, including the front and rear fenders, the doors, and the roof, have been swapped out for new pieces. Those cut-out doors are a throwback to the original Bronco Roadster, which had the same style entryway. Additionally, the tow mounts on the nose and the interior grab handles have been replaced with bigger, beefier 3D-printed titanium units.
At the first-ever virtual SEMA show, Ford is debuting the 2021 Bronco Badlands Sasquatch Two-Door Concept, complete with beefier front and rear fenders that can be removed after off-roading expeditions and converted back to a less extreme spec for comfortable commuting during the week.
Ford global program manager Jeff Seaman and Bronco chief engineer Eric Loeffler have told Muscle Cars & Trucks that there are no plans to build a V-8-powered Bronco. Ford claim that emissions regulations crushed the case for a V-8.
“We have to manage the CO2 implications of the product. The way the federal requirements are now it’s all shadow area (footprint) based. If you look at the shadow area of a small off-road vehicle, it has a pretty high target from a government perspective in terms of CO2,” said Loefller.
Loefller said the main customer demands for engine output are overall hp, torque, capability and fuel economy figures, rather than cylinder count. If the V6 can deliver on all these things, it makes more sense. Otherwise, Ford would pay the price in emissions fines for using a V8. Ford also seems very confident the Bronco’s 2.7 liter EcoBoost V6 will impress customers.
In 2020, amid a global pandemic, Ford finally launched its highly anticipated Bronco. First introduced in the mid 1960s, it had a tough, rugged image, and symbolized an adventurous lifestyle many Americans aspired to. It lasted about 3 decades, during which it endured a fuel crisis, and a changing U.S. car market that saw the rapid influx of highly successful imports that challenged American car companies. After it was discontinued, it remained a favorite vehicle for collectors and vintage car fans. And now it is back, and Ford is capitalizing on both nostalgia and the heightened interest in SUVs and trucks.
Ford unveiled its new “family” of Bronco SUVs Monday night, including two- and four-door models as well as a smaller Bronco Sport SUV. The Bronco models are squarely positioned against Fiat Chrysler’s Jeep brand.
The Bronco, according to Credit Suisse, would contribute nearly $1 billion to Ford’s North American operations if sales reach 125,000 units.