Ford originally confirmed the relaunch of the Bronco brand and nameplate in January 2017.

CNBC »

Ford unveiled its new “family” of Bronco SUVs Monday night, including two- and four-door models as well as a smaller Bronco Sport SUV. The Bronco models are squarely positioned against Fiat Chrysler’s Jeep brand.

The Bronco, according to Credit Suisse, would contribute nearly $1 billion to Ford’s North American operations if sales reach 125,000 units.