Ford Bronco Expeditions and Adventures

Tag: CNBC

Video » Ford is counting big on its Bronco revival

CNBC »

In 2020, amid a global pandemic, Ford finally launched its highly anticipated Bronco. First introduced in the mid 1960s, it had a tough, rugged image, and symbolized an adventurous lifestyle many Americans aspired to. It lasted about 3 decades, during which it endured a fuel crisis, and a changing U.S. car market that saw the rapid influx of highly successful imports that challenged American car companies. After it was discontinued, it remained a favorite vehicle for collectors and vintage car fans. And now it is back, and Ford is capitalizing on both nostalgia and the heightened interest in SUVs and trucks.

 

Ford relaunches Bronco SUV after 25-year hiatus

Ford originally confirmed the relaunch of the Bronco brand and nameplate in January 2017.

CNBC »

Ford unveiled its new “family” of Bronco SUVs Monday night, including two- and four-door models as well as a smaller Bronco Sport SUV. The Bronco models are squarely positioned against Fiat Chrysler’s Jeep brand.

The Bronco, according to Credit Suisse, would contribute nearly $1 billion to Ford’s North American operations if sales reach 125,000 units.

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