It’s a fantastic looking machine. It’s a tricky and treacherous job raising an iconic vehicle from the dead and putting it in a modern context. The new Bronco is right on the money, perfectly integrating the truck’s modern mission while preserving what it must have felt like to see it for the first time in 1965. The styling is so good, it barely needs mentioning. It’s just unquestionably a Bronco. Like it never left.
No matter what hill you call home in the off-roading world, Ford deserves (and has already gotten) some real applause for this deeply considered truck. When a superstar comes back to life it’s quite an achievement, but the mission here seems bigger than just recreating history. After all, if this really was 1965 all over again, Jeep would hardly even notice this shot directly across its bow. The Bronco is here to compete. And while high stakes one-upmanship doesn’t always make for good art, it has often made for some of our greatest automobiles. And Ford may have already gotten its answer: Just days before the first round of Bronco reviews were set to publish, Jeep announced that the Wrangler Rubicon will now be available with 35-inch tires, matching the Sasquatch Bronco—and an optional 4.56 gear package gives the Rubicon a crawl ratio that beats Bronco’s by something like 2 percent.
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