Ford Press Release »

  • Ford is introducing a new outdoor brand with its all-4×4 family of Bronco two-door, first-ever Bronco four-door and smaller Bronco Sport models – all engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design principles to offer exceptional off-road performance and confidence
  • The Bronco team is creating its new Off-Roadeo outdoor adventure playgrounds in four U.S. locations starting next year; owners and enthusiasts can test out the new Bronco lineup in challenging terrain and experience authenticity in the wild
  • Bronco lifestyle is unleashed through Bronco Nation, an independent online community that enables owners and enthusiasts to share and discover off-roading adventures including trails, vintage Bronco vehicle information and event calendars; new apparel available, too
  • Ford will unveil its all-new Bronco two- and four-door models, plus Bronco Sport at 8 p.m. EDT July 13 when customers can reserve one with a $100 refundable deposit

DEARBORN, Mich., July 6, 2020 – Bronco is back! Ford is introducing an all-new Bronco outdoor brand of Built Wild SUVs, a unique adventure community for owner and enthusiast engagement and four off-road driving schools across the United States.

The all-new Bronco family includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, Bronco Sport – the only domestic brand of SUVs with standard 4×4. Ford is revealing the all-new models at 8 p.m. EDT July 13 across Disney network channels National Geographic, ESPN and ABC – as the Bronco reservation system opens.

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