Ford Bronco Expeditions and Adventures

Tag: Go Over Any Terrain (G.O.A.T.)

Video » Bronco production kicks off and heading to dealerships

Ford Press Release »

Wayne, Michigan. — The Bronco is back and ready for adventure. After 25 years, the Built Wild and always 4×4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done. The all-new two-door and first-ever four-door Bronco models are now on the way to Ford dealerships nationwide.

Outdoor enthusiasts are more than ready. More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date, plus Bronco Nation debates are already fiery and Bronco Roadeo off-road adventure playgrounds are ready to roll.

“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”

Continue reading

Bronco R returns to the Baja 1000

Ford Press Release »

  • An extreme version of Built Wild – the Bronco R race prototype – will run the 2020 SCORE International Baja 1000, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford Baja off-road racers
  • Baja 1000 is part of the Bronco Built Wild Extreme Testing regimen for powertrain durability and for final validation testing of the Baja Mode calibration offered in the Bronco Terrain Management System with G.O.A.T. Modes
  • Ford is the official SUV and Truck of SCORE-International Off-Road Racing, is lead sponsor of SCORE World Desert Championship series and is official vehicle of ULTRA4 King of the Hammers racing series

DEARBORN, Mich., Nov. 20, 2020 – Returning to the harsh Mexican desert that solidified the Bronco brand’s off-road racing heritage, Bronco, Ford’s outdoor brand of Built Wild 4×4 SUVs, will run the legendary SCORE-International Baja 1000 with the Bronco R race prototype, plus an all-new 2021 Bronco Outer Banks two-door preproduction support vehicle.

Baja champion Cameron Steele and Rebelle Rally winner and seasoned Baja racer Shelby Hall will pilot the Bronco R race prototype, along with a team of veteran Ford off-road racers including Johnny Campbell, Curt LeDuc and Jason Scherer, who will rotate shifts for the 53rd running of the race that begins today and ends late on Saturday.

Continue reading

© 2021 Adventure Bronco

Theme by Anders NorenUp ↑