The Adventure Traveller has a destination in mind. What the journey will provide is something of a mystery.
Describe a typical vehicle-dependant adventurer?
Vehicle-dependant adventurers, explorers, and off-road enthusiasts have an appreciation and respect for accomplishments over material things. They live modestly so they can experience great adventures. They are independent, resilient, and tenacious. They are problem solvers and stewards of the environment. They value the freedom stop and enjoy unexpected discoveries along the way. They depend on their gear, and sometimes push it to the limits, but they don’t abuse it, they maintain it, and when needed, they restore it. Their vehicle is their largest piece of gear.
So why the Bronco?
The Bronco team spent several years with adventurers and off-roaders of all stripes looking for pain points. They brought those lessons into the design of the Bronco. And it shows. Just about everything about the Bronco is designed to excel on a tough trail and delightfully utilitarian at its core.
The Ford Bronco is honest. It’s designed and built for the toughest, most uncompromising situations.
It has the ruggedness, capability, simplicity, and durability an explorer would require, expect, and depend on. Indeed, his survival might actually depend on his vehicle choice.
Then there’s the incredible build-in modularity of Bronco which makes it a dream adapt and customize for each adventurer and their expeditions.
So are you ditching your Tacoma?
Toyota’s reputation for their dependability was established on the backs of nameplates that are no longer, or where never available in Canada or the US.
The fragile North America-only Toyota Tacoma design doesn’t compare to the rugged Toyota HiLux or Land Cruisers that are available in South America, Europe, the Middle East, Australia, Russia, Asia, and Africa. Toyota stopped offering the HiLux in North America in the 90’s, and recently stopped importing Land Cruisers, preferring instead to offer a lighter framed cushier replacements that are more suited to driving on the interstate, taking the kids to school, and parked at on of America’s giant malls, if they don’t rust out first. Even the latest generation Toyota Tacomas and 4Runners do not hold a candle to the Bronco. They are comparatively uncivilized and have all the grace and agility of an aging steroid-filled manic hippopotamus that refuses to accept it is past it’s prime.
So, after spending countless hours and funds on upgrades, mods, and attending to every Check Engine Light and maintenance need, all in an effort to make it a more suitable expedition vehicle, I’ll be selling my Tacoma after I take delivery of my Ford Bronco. So while that decision is costing me thousands more, I no longer feel I can depend on the Toyota.
Expeditions are challenging in themselves. That’s part of the reason we do them. But I can no longer trust that my Tacoma will not break down in the wilds of Northwest Territories, the desert of Baja California, or in the bush somewhere in Sub-Sahara Africa or Asia. That it will get me there and bring me back.